The Mercedes-Benz has launched a campaign to congratulate the 100 years of its largest competitor, BMW.

Surprised?!?

According to the point of view of trademark Stuttgart, competitors are one of the greatest contributions to motivate automotive brands to reach new heights of excellence and innovation.

Mercedes already has 130 years of existence and the purpose of this campaign is to “recognize the added value of having competitors”, even claiming that his first 30 years were “a little boring”. It was after the birth of its competitor BMW Mercedes-Benz launched the brand signature: “The Best or Nothing”.

“It’s embracing and promoting this permanent challenge and overcoming context, that the Mercedes-Benz continues to expand the boundaries of automotive engineering to new levels of requirement, either in vehicles that bear his mark, by its influence, all the other builders,” says Mark said in a statement.

This campaign includes signature of BBDO.