A sample of 12000 14 different markets consumers had the opportunity to vote (between 1,600 brands) those who regarded the most authentic. The evaluation was carried out according to 3 criteria: trust, respect and reality.

The study was carried out by the communications and public relations firm Cohn & Wolfe.

First place was awarded to Disney that reached 96.62%

Find out the Top 10:

Disney (96,62%)

BMW (94,41%)

Microsoft (94,12%)

Amazon (94,04%)

Apple (93,71%)

Intel (90,01%)

Audi (89,52%)

Samsung (89,52%)

Adidas (89,13%)

Lego (88,19%)

And yet the remaining 10 positions

Visa (87,25%)

Rolls Royce (86,49%)

Ford (86,46%)

Sony (86,2%)

Google (85,81%)

Mercedes-Benz (85,43%)

Rolex (84,79%)

MasterCard (84,78%)

Coca-Cola (84,4%)

Paypal (83,62%)